By upselling credits to these high-retention gamers, the vertical can easily transform from free-to-play to pay-to-play mobile games. This is once they have become engaged and regular players. A typical social casino game monetizes almost 70 percent from in-app purchases and 30 percent from in-app advertising.Īlthough there are many free-to-play social casino games, titles in this vertical monetize by driving their users to purchase additional credits once the initial credit runs out. If there’s something that has remained quite consistent in the social casino gaming market, it’s that social casino gamers are more willing to spend their money on in-app purchases than other gamers. Gauss Enterprise (Gauss Hi-Tech Company) Taichung City, Taichung, Taiwan. In recent years, this genre has been hailed as one of the top-grossing mobile gaming genres worldwide – after role-playing games, strategy, and match games. Gaming Technologies is a Bulgarian company, dedicated in manufacturing of gaming machines for casinos and arcades. It is estimated to reach 8.3 billion US dollars in 2026.
The estimated global value of mobile social casino games is currently around 7.1 billion US dollars.
